Products That Should Have Ads Directed by Famous Directors

Thanks to the wonderful, I recently found out that Rob Zombie directed a Woolite ad. You can find it here. The message, it would seem, is that you can now get your gimp masks snuggly fresh with Woolite. Other directors have dipped into directing commercials. Edgar Wright once directed an ad for Pizza Hut, featuring Nick Frost no less. What cracks me up about both ads is that each director’s respective fingerprints are all over the ads. You can tell within seconds that the ads belong to Rob Zombie and Edgar Wright. Lots and lots of other directors have filmed ads. Here are some other products that I think should have ads directed by famous directors.

Netflix, David Cronenberg
The scene: interior, James Woods’ living room. He is flipping through channels on TV and is obviously dejected, finding nothing interesting on TV. Finally he comes upon a grainy, scrambled channel, full of snow and interference. Through the snow, he can barely see a plain red screen with the Netflix logo on it. Then, as his stomach begins to rumble, he reaches into a gory, bloody cavity in his stomach, procuring a red envelope. Confused, he opens the envelope to discover a copy of Toy Story 3. He grins an eerie grin. Fade to logo and slogan.

I Can’t Believe It’s Not Butter, M. Night Shyamalan
The scene: interior, a bedroom, night. A silhouette of a curvacious, attractive woman is sound asleep in her bed. From the shadows, another silhouetted figure approaches obviously carrying a knife. Suspense builds. The shadow figure carrying the knife stabs downward forcefully… just in time for the woman to turn the lights on, revealing that her husband is stabbing butter, or margarine, or whatever the hell I Can’t Believe It’s Not Butter really is, and spreading it onto a piece of toast, which he hands to her. Voiceover: “Not everything is as it seems.”

Neutrogena Facial Moisturizer, Ingmar Bergman
The scene: exterior, on a cold, windy, rocky island; shoot black and white. Two sisters who look eerily the same are arguing with one another about abandonment. Waves are crashing against the rocks, and the shadows are long. Eventually, one sister storms off, leaving the other sister in tears. Zoom in to an intense, protracted close-up on the crying sister’s face, which is flawless. Fade to logo and slogan.

Depends undergarments, George A. Romero
The scene: interior, a grocery store. Open with a shot of a toilet completely shattered, in ruins, and unusable. Audible outside the store are the moans of zombies, thudding their grey-green paws against the boarded up doors. A young man with a shotgun is standing, behaving oddly. A young woman with an ax threatens that if he’s infected, she’ll have to chop off his head. “No”, he argues. “I have to go to the bathroom!” Slowly, he turns his head to the left, the camera panning to match his vision to reveal a display featuring Depends on sale.   

Gillette Razors, Luis Buñuel
The scene: interior, a  Manhattan condo. Sheer chaos erupts for 20 seconds, featuring zoo animals running amok inside the condo. To the side, a dominatrix whips the wealthy condo owner. Tight zoom on the wealthy condo owner, who produces a Gillette razor from his pocket, walks over to his wife (while still being whipped by the dominatrix), and slices her eyeball. Fade to logo and slogan.

Chiquita bananas, Terrence Malick
The scene: exterior, a jungle. Ambient jungle noises fill the sound. To the far left of the screen, a monkey is eating a banana. There are no voiceovers. The Chiquita logo appears after 30 seconds. The end. 

Preparation H, Tinto Brass
The scene: exterior, a blustery spring day. Zoom in on the backside of a lovely young woman is in a skirt, who is walking with obvious visible discomfort down a bright, flowery city street. A facial zoom captures her wincing. Fade to the product, with a voiceover proclaiming the product’s benefits. Fade back to the same street, with the woman smiling, skipping girlishly down the street as a gust of wind lifts her skirt. Freeze frame, with the logo on top of her posterior.

Ragú Pasta Sauce, Brian DePalma
The scene: sampled from The Godfather, interior, Mama Corleone’s kitchen. Clemenza is making tomato sauce. The original shot has been cropped tight on only Clemenza and his hands. The screen splits with a right screen wipe. In the right half of the screen, we can see Sonny Corleone approaching a toll booth in his car  as the score from Psycho begins to play. As he is ambushed and shot full of holes, Clemenza continues making his sauce. The new Ragú slogan “Don’t miss out. It’s a Ragú night” appears on the screen.


Filed under Humor, Ingmar Bergman, Movies, Swedish Film

17 responses to “Products That Should Have Ads Directed by Famous Directors

  1. Hilarious. NZ television advertises similar products to US TV, but in a distinctly different (and noticeably more crappy) manner. It’d be great to see some Bergman and Bunuel action livening up the scene. Netflix is good for Cronenberg, I suppose, but I can imagine him directing a Raid insect spray commercial, a la The Fly (“Be afraid. Be very afraid. Not anymore, with Raid!”). And the Bergman one is good as well. Most ads for beauty products are full of vanity and “perfection,” whereas a li’l bit of self-doubt, sexual tension and rising hysteria is just what L’Oreal needs.

    Oh, and that Brian DePalma one made me question just how loud a human being can laugh.

  2. all these adverts would be IMMENSE

    great shout!

  3. I love that Pizza advert, I remember it clearly now!!

    M. Night Shymamamamalalalan is about only fit for commercials nowadays anyway!!

    Great Post John, Happy Monday

    • Did you know that was an Edgar Wright ad at the time, out of curiosity? Or was he not really well known yet?

      I couldn’t agree more about Monday Night Shyamalan, though the one he produced (and didn’t direct)- The Devil- was pretty good.

      • yeah Devil was alright. I quite enjoyed it and I hate horrors in general.

        I didn’t know it was his commercial at the time, but now on the re-watch it is blatant that it is one of his!!

  4. Kelly

    These are hilarious. I love the first four. I wasa bit confused by the last one, too, but it was funny none the less.

  5. Gillette and Bunuel…it’s a natural!

  6. Happy Monday, John. This is brilliant as usual! I’d love to see that Chiquita ad by Malick… that’ll be an epic 30 seconds, ahah. And that Ragu commercial, wow, you’ll never see marinara pasta the same way ever again 😀

    • The worst part about the Malick one- for me, anyway- is that I can just close my eyes and see it happening exactly in that way. It’d be a 30 second nature documentary about bananas.

  7. Funny – it was just yesterday when I learned that Michael bay directed (and won an Emmy, I believe) for directing the Aaron Burr “Got Milk?” commercial. Shocking.

    Cronenberg’s and Malick’s entries are genius. I would love to see those.

  8. Another brilliant post! Love the Cronenberg and Bergman ones especially

  9. This is one of the more creative posts I’ve read. What’s your take on Quentin Tarantino directing a Slinky commercial?

    • Ha…. QT and Slinkies? Scene: Interior. A classic Midwestern supper club. Two guys dressed as 1950’s greasers are discussing toys and nostalgia. Cut to: a Midwestern barn, trunk point of view of a slasher with a chain saw cackling maniacally. Cut back to: Midwest supper club. The two greasers have started discussing the slinky and how great it is. Fade to logo, although it’s the 1970’s version of the slinky logo.

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